I’m not convinced that I need the interwhat?
February 7, 2009
Once upon a time, everyone was on AOL. It was the people friendly, mainstream internet. Even Steve Case’s mother loves it. But we’re not sure it will ever be a mass medium like television.
A great possibility of this new medium is that we could create content that will reach specific interest groups. Whereas TV can only run one program at a time, in the interactive world the decision of what to air or watch is up to the consumer.
This new medium will not replace television, newspapers or magazines.
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